Old Money Aesthetic

“Have you ever heard of the “old money” aesthetic? It’s not just about having a lot of money; it’s a whole lifestyle steeped in tradition, understated elegance, and quality that lasts for generations.

In men’s fashion, this means a conservative yet sophisticated style that emphasises quality and discretion over flashy displays of wealth. To embody this timeless aesthetic, focus on wardrobe essentials that suggest a life of leisure while remaining practical and understated.

By embracing the principles of old money fashion, you can cultivate a refined personal style that transcends fleeting trends and fads and reflects your appreciation of tradition and refinement.

Quality Over Quantity

old money aesthetic quality

Old money invests in high-quality fabrics like wool, cashmere, and fine cotton. The wardrobe is not expansive but carefully curated with pieces that last for decades.

Timelessness over Trends

old money aesthetic quality trend

The old money look avoids fast fashion trends for classic styles that stand the test of time. Think tailored suits, well-cut blazers, and crisp shirts that never look dated.

Subdued Colours and Patterns

old money aesthetic quality colours

The colour palette is typically muted, featuring navy, grey, beige, and forest green. When present, patterns are understated—think pinstripes, houndstooth, and subtle plaids.

Attention to Detail

old money aesthetic quality detail

Accessories, including leather belts, discreet cufflinks, and classic watches, are minimal but meaningful. Footwear is conservative, polished, and often handmade.

Outfit Choices

We’ll take a look at some of the key clothing items.


old money aesthetic quality suits

Tailored suits in navy or grey are staples. They are generally made from wool or wool blend for durability and comfort.

Blazers and Sports Coats

old money aesthetic quality blazers

A well-fitted blazer or sports coat can elevate any outfit. Materials like tweed or flannel are popular choices.


old money aesthetic quality shirts

White and pale blue shirts form the backbone of the old-money shirt collection. They are usually made from Egyptian or Pima cotton, which provides a soft yet durable finish.


old money aesthetic quality trousers

Pleated trousers in wool or cotton twill are preferred. Chinos in earth tones also fit well within this aesthetic.


old money aesthetic quality outerwear

Classic pieces like trench coats or wool overcoats provide functionality and style.

Old Money Aesthetic Modern Outlook

The old money aesthetic is back. Influencers on social media are modernising classic styles, and heritage brands are seeing a surge in popularity among younger generations. 

Investing in pieces that promise longevity in both style and construction is smart. The old money philosophy aligns with sustainability, emphasising buying less but better. 

For men, it’s more than fashion; it’s a philosophy that values discretion, quality, and tradition. These principles offer a blueprint for timeless elegance that will continue influencing future generations. Invest in a look that stands the test of time.

By: Stephen Antonio